Our Philosophy

[phi-los-o-phy]
noun

A theory or attitude that acts
as a guiding principle for behaviour.

Our fragrances are guided by purpose. Every decision from the ingredients we choose to the causes we support - reflects our belief that beauty and integrity belong together. Our four philosophies shape everything we create: skin-safe, inclusive, sustainable, and meaningful.

MAKING SCENTS
SKIN SCENTSIBLE

Intoxicating, not toxic

Luxury fragrance, without the compromise.

We partner with the world’s leading perfumers and fragrance houses to craft our products. While we meet the strict safety standards of IFRA (the International Fragrance Association), we go further. Our own skin scentsible policy sets even higher standards, removing unnecessary or potentially harmful ingredients often used elsewhere.

We stay informed by the latest research to ensure every product we create is as safe, ethical, and beautiful as possible — for both people and planet.

MAKING SCENTS
GENDER NEUTRAL

For every body

[noun] collection is for everyone.

Inclusive, expressive, and free from labels. If you connect with a fragrance, it’s for you. You won’t find pour homme or pour femme on our bottles — just scent, emotion, and meaning.

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MAKING SCENTS
SUSTAINABLE

Clean design, conscious intent

Our fragrances are highly renewable and responsibly designed to minimise impact on the environment. We use natural origin ingredients, essential oils, safe synthetics, and upcycled materials through biotechnology and green chemistry.

Sustainability also shapes our design philosophy. Our packaging is minimal, recyclable, and made to last. Each box is crafted to be reused — a keepsake disguised as a book, perfect for storing small treasures.

Our signature green is a nod to nature, a reminder to keep the planet’s best interests at heart in everything we do.

MAKING SCENTS
OF WORDS

Fragrance with purpose

While we’re busy making scents of words, every purchase helps children around the world make sense of them too. A dollar from every bottle supports Room to Read, helping to improve literacy and gender equality for children in need.

“I’ve changed careers, travelled, and moved countries. I owe so much of that to the simple, powerful ability to read and write.” — Claire, Founder of noun collection

Room to Read